How To Think With Dan Henry How to use the Scam Funnel to Make Money from Negative Reviews
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“In the years I've been doing this I literally have not had a single negative review.”
Have you ever had someone post a fake review about your company?
Maybe the review is something that is so erroneous it couldn’t possibly be true!!
BUT… no matter how far off base the review is, it can still impact your business!
After years of personally having a 95% show-up rate, all of a sudden people started canceling calls with my team saying “I’m seeing negative reviews online”.
Let me tell you, I do NOT get bad reviews!
I just don’t.
I make sure my clients are well cared for and there is no reason for them to leave a bad review...
So, I started doing some research so I knew exactly what kind of reviews my potential clients were seeing.
I want to share with you what I did to leverage those negative reviews and make a profit from what could have been damaging to my business and my reputation.
In this episode, I am going to cover:
- What the 180-degree Rule is and how it can change the way you look at negative events, both personally and professionally
- How to create a Scam Funnel for your business if you find yourself in this position
- How to use your Scam Funnel to ensure your future clients get to hear from you personally if you find yourself needing to respond to negative reviews
If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;)
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— TRANSCRIPT —
What do you do when somebody posts fake negative reviews about you or your brand online? How do you take that and leverage it into more sales for your company? Well, that's what I'm going to cover in today's episode, and I'm going to teach you how to use the scam funnel to make money when people post negative things about you online.
All right. So this is actually quite genius. I must say myself and I can't take full credit for it because a good friend of mine gave me the idea for this, but I just got back from a three-week vacation on my yacht, in The Bahamas in the Exumas. I come back and my sales team is like, "Dan, you know, I don't know what's going on. We used to have about a 95% show-up rate on our sales calls. Now all of a sudden people are canceling left and right." And I'm like, "Okay, all right, well, what's going on?" They said, "Well, you know, they keep saying, they're finding negative reviews online about our program." And I go, "Well, that's odd because in the years I've been doing this I've I literally have not had a single negative review." And all of a sudden, as if by complete magic out of nowhere, the first page of Google gets flooded with these negative reviews about our Digital Millionaire Coaching program and just about my book and just all kinds of stuff.
And I'm like, "Okay, what's going on?" So I Google it and I start looking at these websites and I find that they're all essentially fake, and for two reasons. One, there were several websites where you are supposed to be able to submit a review. Well, I said, "Okay, I've never heard of these people that are leaving these bad reviews. They're not my clients." So let me take these websites, let me post them in my student group, and say, "Hey guys, you know, you guys are my actual clients, go leave a review." So they all start leaving reviews, and of course, they're all positive because I take great care of my clients. We get fantastic results and they all start responding back saying, "They're not posting it. We're submitting it and they're not approving the review. They're only putting up negative reviews." And I'm like, Oh, okay. All right.
Then I looked at the other sites and I found that they were just completely saying weird stuff. Like they were saying that my program wasn't really a program and it redirects you to a different program. Then it said like, "Oh, it's $37." And I'm like, I don't sell anything that's $37. It was just completely erroneous and false information, 100% saying I do business with some guy that I've never even heard of, crazy right? But of course, people are seeing this stuff online. If you go and you Google Digital Millionaire Coaching reviews and you see this stuff, and you're thinking about joining our program, you're going to be like, Whoa, what's going on here. And you're probably going to cancel your call. I totally get that. I mean, doing your due diligence, you're researching. Totally get that.
So I think to myself, all right, even if we hire a reputation management company and even if we do all this and we get it taken down, it's going to take time, right? So I posted online, I asked if anybody knows a good reputation management company, yada yada. Well, my good friend who I met at a marketing conference, he's a great entrepreneur, and I'm going to butcher his name cause it's, I think it's Hawaiian. I can never say it right, but Keala Kenai, Kayla Kenai. I think he's, he's going to listen to this episode and be like, "Dan I've told you repeatedly how to spell my name or how to pronounce my name." But anyway, he messages me. He says, "Hey man, I went through the same thing and we came up with this really good funnel where basically I do a video of me going through each website and showing why it's fake ('Cause you know, the same thing happened to him) and then we leave a button to buy our stuff." And I go, "Wow, that's genius." I had already made a video pretty much doing that exact thing, but I didn't think about putting it in a funnel. We were just going to email it out. So I took a look at his and I made mine, right? What I did was, as I said, I took it to the next level. In fact, I'll bring it up here real quick so I can read it to you. It's digitalmillionairesecrets.com/scam, digitalmillionairesecrets.com/scam.
So it's a Loom video. So here's the page. It says Dan Henry’s response to scam allegations. Then it says, plus win $1,000 cash details in texts below video. So in the video I go through, it's a Loom video and I go through each, in every website and I show, and I prove why it's a fake website, why it was put there. I show how you can tell it was written by the same people because they use these bots, right? They put something in a bot, and it publishes a bunch of websites. Then I show my students giving responses to, or giving great reviews, trying to submit them And they won't get approved. I completely debunk all this, right? Then below it, I put screenshots and I'll just read it to you, right? So you understand how this funnel works. So I say, "Dear Future Client, you're here because you want the truth. And unfortunately, the world we live in today makes it nearly impossible to actually know what is real and what isn't. You see as I reveal in the video above, the folks leaving negative reviews about my company on fake sites are doing so in hopes that you will buy their products instead. On real sites like Amazon, you will find five-star reviews.
Oh, actually I should probably link to my five-star review there. Yeah. I'm going to do that. Our actual clients tried to leave positive reviews on these sites and they were not approved. Here are some of the reviews my actual clients tried to submit. Then I have a screenshot of, you know, several reviews. And then I say, "and here's what happened when they submitted them to these so-called review sites." Then I have a screenshot of several of my clients saying, "Hey, I tried, but it won't show yada yada yada." right? So then I say, "Listen, I get it. Everyone has an incentive. It's the way the world works. But to be clear, I don't have an affiliate program. So the folks saying awesome things about me, don't have anything to gain. The one saying negative things. As you can see in this video do have something to gain. That's why we want to make sure this is as easy as possible for you by giving you this guarantee. If you decide to book a call with my team and join Digital Millionaire Coaching, once you get in the private student group, ask our clients, if anything I said was a lie, if any positive review you saw was fake, or if anyone validates any of the negative reviews you've seen online, I will not only refund your money, but I will let you keep the program. And I will give you $1,000 in cash. The reason I'm willing to do this is that I know these reviews are 100% fake and I put my money where my mouth is. I hope you found this page helpful and whatever you decide, we wish the very best sincerely Dan Henry." And then I put book a link to book a call to speak with us about joining.
So the reason why I did this is because, A: I know these reviews are fake. We literally, I've never seen a negative review on any of my stuff. I mean, I have years ago, if I sold something for $37 and somebody didn't get their password right away, they were angry, but that's not, I don't really count that you know? I'm talking about my higher ticket coaching programs, my book. I haven't even seen a negative review of my book, go on Amazon, you can't find a negative review. They just don't exist, and all of a sudden they just flood? So I knew there was some nefarious stuff going on behind this. So I launched this funnel, right?
Within a few minutes, we get two booked calls, the easiest booked calls I've ever got. We got massive amounts of positive feedback for this, people thinking it was genius how we handled it. As well, what we're going to do is we're going to, cause you know, it's probably going to take months to get those things removed from Google, or they may not get removed at all or, you know what? Somebody could easily just do it again and add it. So here's what I'm going to do. When you Google Dan Henry reviews, Digital Millionaire Secrets reviews whatever, I'm just going to pay to show this page to you before anybody else. And see, I know that the person that's doing this, you know if they were balling, they wouldn't care about this, right? So if you want to show your fake review site, when somebody does their due diligence and researches my stuff, you're going to have to pay for it.
You're gonna have to have a lot of money because I do have a lot of money and I will pay to show that page on Google in front of all of this fake stuff. So to me I always, I do, and I'll talk about this in a separate episode, but I do I like to inject polarity in all aspects of life. And I call this the 180-degree rule. If something negative happens, right, there is always a way to turn it 180 degrees around and make it a positive because that's polarity, right? The opposite of a negative is a positive, the opposite of plus polarity, negative polarity. So you know, the opposite of one is a negative one, whatever. So the point is, is you can, in life in business and everything, you can find a negative and look for ways to turn it around into a positive, somebody releases fake reviews about your website or your brand products.
Good, make a video detail, why it's fake, show real reviews, show that it's a real thing that you do have a fantastic program that people love. And that you don't need to stoop to the low brow tactics of your competitors, right? Put it on a funnel, put it out there, run ads to it, run Google Search Ads to it. So when somebody tries to look you up on Google to see if you're a scam or to see reviews, and they see all these fake scam reviews, they also see your response to them. Then they can see the, you know, the truth and then leave a button to either buy your product or book a call simple, right?
Believe it or not, I talked to my buddy and he said that that's actually one of his most profitable funnels. It's actually more than his other funnels. It's like literally when you look at the money he spends on Google AdWords to all the other funnels, this one is the most profitable. When somebody literally searches for reviews sees that there are negative reviews and then sees the response from the owner to it, I mean it's amazing how that works out. So if you don't like me or you're a competitor of mine, please by all means post as many negative reviews online as you want, because you're just going to funnel more customers into my scam funnel and I'm gonna make more money and I'm going to change more lives and I'm gonna help more people. So be my guest. Anyway guys, if you are interested in this funnel and, and how it works and just to watch the video and check it out, you can go to www.digitalmillionairesecrets.com/scam.
You can watch the video I made, you can read the page and you can see how I did it. And if you want to learn more super-advanced tactics to grow in your business like this and work with my team to help you grow your digital product business, then you can click that button at the bottom book a call, and speak to us to see if we're a good fit to work together.
All right, you're going to love the upcoming episodes that I have, 'cause they're going to be awesome. I hope you thought this one was awesome. I think you're awesome. Keep listening. I'll see you in the next episode.