There are lots of conflicting views on NFTs and Web3, as well as an onslaught of mixed messaging on the topic from the mainstream media. Avery Akkineni, President of Vayner3, shares her perspective on the NFT market today and how enterprises can navigate the complexities of this new frontier to build brand value.

Tune in to learn:

Some perspective on the NFT market right now and where the space is going (6:25)
Better understanding your customer with the right data (13:40)
An example of a larger enterprise that is exploring NFTs (17:15)
Building community in the Web3 world (21:10)

Mentions:

Gary Vaynerchuck (“GaryV”)
Kevin Rose
VeeFriends
Bobby Hundreds
BFF (Cofounders Jamie Schmdit and Brit Morin)
Ledger Market Pass
“The Network State” (Book by Balaji Srinivasan)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

A Deep Dive Into NFTs With Avery Akkineni, President of Vayner3