Why do we create strategies?

To focus on the most critical problems or opportunities which will help us get closer to our vision.

And the first step of putting that focus into action is concentrating our resources there.

This is easier said than done, and the complexity becomes more evident when we have more than one product, at different maturity stages, and with very different strategic paths ahead of them.

While this problem can fall into the Portfolio Strategy space for larger corporations, startups also face this challenge when expanding.

In this episode, I had the chance to speak with Iryna Struk, who is running product management at HandsHQ, a startup with a mature product and another trying to find product market fit.

We discussed not only resource allocation but also a broad set of topics, starting as usual with how they create strategy, how they handle context switch, and how they balance the different levels of uncertainty when planning.

You can connect with Iryna on Linkedin:

https://www.linkedin.com/in/irynastruk/

You can also find more info on:

https://productdirection.substack.com/

Episode 125: Behind the Scenes of Audiobooks