The Agency Accelerator Podcast Guesting as a Marketing Strategy for Agency Owners with Alex Sanfilippo
In part 2 (of 3) of this special series on podcasting we are discussing why guesting on other people’s podcasts is such a smart marketing strategy. Alex Sanfilippo joins me to explore how to identify and approach podcasts that you would love to guest on, as well as some Do’s and Don’ts. I learned a lot during this interview so I know you will too!
Time Stamp
[01:30] Introduction to Alex Sanfilippo
[03:08] Why is guesting on other people’s podcasts a good marketing strategy? And why are many big brand social media platforms jumping on the bandwagon?
[04:45] Why do people listen to podcasts?
[05:55] How do you find podcasts to potentially guest on? Find your WHY first
[07:41] Where to find podcasts to reach out to
[08:40] Talk to your customers about what they listen to
[09:13] Some Do’s and Don’ts of reaching out to podcasts you’d like to guest on
[09:58] 1. Lead with value
[10:58] 2. Make a meaningful request with clarity of what you can add
[13:04] 3. Offer credibility (e.g. mutual connections)
[13:35] 4. Mention you will share the episode
[14:02] 5. Make it easy to say NO (to ensure you hear back)
[15:15] Do your research first!
[18:41] Make sure your bio is relatable to the audience the podcast targets
[20:47] How do you measure the success of a podcast?
[23:38] Podcasts are great for building KNOW-LIKE & TRUST
[25:30] Create an intentional plan when starting out in your podcasting journey
[26:40] Services to support with podcast guesting
[28:17] What advice would you give your younger self, just starting out in business?
[23:38]
Quotations
“Know your WHY first, before you start reaching out to podcasts to guest on” - Alex Sanfilippo
“Lead with value first - be a person of value not of profit!” - Alex Sanfilippo
“Podcasting is about creating legacy rather than instant wins” - Rob Da Costa
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Useful links mentioned in this episode: