The Rainmaking Podcast TRP 242: The Business Development Positioning with Bob Wiesner
In this episode of The Rainmaking Podcast, host Scott Love speaks with Bob Wiesner—author of Winning is Better and partner at The Artemis Partnership—about how professionals can use strategic business development positioning to win more consistently. Known as “The Pitch Doctor,” Bob breaks down his five-part framework for effective positioning: defining the client’s problem, offering unique insight, presenting a tailored solution, providing measurable results, and articulating the broader impact. He explains that while most professionals focus on their credentials and solutions, what truly sets them apart is their ability to reframe their value from the client’s perspective.
Bob emphasizes that rainmakers must lead with empathy and relevance—starting conversations with the client’s pain points rather than their own qualifications. He walks through how to uncover insights, develop client-specific messaging, and communicate tangible business outcomes that differentiate your firm. For professionals seeking a step-by-step roadmap to build credibility and earn trust in a crowded market, this episode delivers a masterclass in persuasive business development.
Visit: https://therainmakingpodcast.com/
Watch our video interview: https://youtu.be/hvztbsQ02JQ
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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:
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Bob Wiesner is known as the ‘pitch doctor’ because of his approach to winning pitches. He’s advised on over 400 transactions in the last 25 years and his clients include companies like KPMG, Deloitte and JP Morgan Chase, and top firms in advertising, accounting, architecture, engineering, consulting, law and investment banking.
Bob Wiesner's book: Winning is Better: The Journey to New Business Success https://www.amazon.com/Winning-Better-Journey-Business-Success/dp/B09NRD7H6Y
Bob Wiesner on LinkedIn https://www.linkedin.com/in/bobwiesner/
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