306 | The Role of Machine Learning and AI in PPC w/Brad Geddes

Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be successful?

Brad Geddes joins us this week to discuss the role Machine Learning should play your PPC campaigns and how it can positively or negatively impact your campaigns. If you don't know, Brad is the co-founder of Adalysis and is one of only two Google-Approved AdWords Seminar Leaders to ever receive the recognition. He has conducted more than 100 officially supported AdWords Seminars and has spoken at more than 125 conferences around the world.

Machine Learning and AI in PPC - Let's find out more, today on the EDGE!

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