"Turpentine VC" | Venture Capital and Investing

E35: How Jason Lemkin Built SaaStr

28 snips
Apr 16, 2024
Jason Lemkin, founder of SaaStr, discusses the intersection of VC, media, and events. He emphasizes the importance of marketing for VCs, the idea of 'edge' in venture, and the challenges of scaling large communities. The conversation also touches on the evolution of his business, the distinctions between media and software businesses, and strategies for business growth and transitions.
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ANECDOTE

SaaStr's Accidental Success

  • Jason Lemkin accidentally built SaaStr by sharing his learnings as a founder in 2012.
  • This led to a large community and an accidental $30 million business.
INSIGHT

VC Marketing

  • All VCs do marketing, whether it's obvious or not, like visiting pre-seed investors.
  • However, too much marketing can be detrimental to venture capital success.
INSIGHT

Eroding Edge

  • Many VCs feel their edge has eroded due to increased competition.
  • Being picked by founders remains a significant edge, though harder now with increased capital.
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