The Mentor with Mark Bouris
#416 Empowering Pleasure: Navigating Success in the Pleasure Industry with Girls Get Off
Girls Get Off is a female sex toy brand that normalises female pleasure founded by Viv Conway and Jo Cummins in 2020.
The business goal is to be fun, relatable, and safe and to normalise buying sex toys. Girls Get Off has taken off, growing a huge online presence with their social content, including “Sunday confessions”, where they share anonymous sex confessions from their more than 70,000 Instagram followers.
In a world where advertising rules, funding pressures, and social stigmas constrain businesses in the pleasure industry, learn how Girls Get Off is marketed despite censorship.
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