Brett and Nate Turner define “content optimization” and outline exactly what it means. Nate is the CEO and Founder at Ten Speed, a SaaS content optimization agency that helps companies accelerate their organic growth. Previously, he worked at Sprout Social, helping them scale from $100k to $100m in ARR and IPO. He’s a wizard when it comes to SEO, organic traffic, and content optimization.

1:10 Conversation with Nate
3:30 Sprout Social
5:00 Defining content optimization
9:30 ROI of content
11:50 Content strategy missteps
14:30 Content Distribution
19:05 Brand VS demand content
21:02 Examples of success
25:32 Outro

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