Elaine Zelby is Co-Founder and CRO at Tofu. Tofu puts top-of-funnel on autopilot for B2B marketing teams, so you can ship integrated marketing campaigns 8X faster. Series A funded (recent).
Also check out Ep. 96 “First Time Founders Think Product Wins, Second Time Founders Know GTM Wins”.
Here’s what we cover:
Your recent funding round, what did it take to get there (HINT: 4 main things);
How do you use tofu at tofu;
How do you structure your nurture sequences;
How do you incorporate customer research at tofu (HINT: product roadmap, website, GTM plan);
Both companies and people are building agents and bots, how do you break away and ahead of everyone else;
Where are you placing big bets in 2025;
How do you know your content is good.
Elaine on LinkedIn: www.linkedin.com/in/elainezelby
Tofu: www.tofuhq.com
For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show.
Music by my talented daughter.
Anna on LinkedIn: www.linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
Building With Buyers: Startup Marketing and Growth Fueled By Customers