Krept: fan madness, fatherhood fails and a £15m baby business

Hi huns! This week we caught up with one of the UK's best-loved rappers and one of our fave musicians Krept, half of duo Krept & Konan, to talk about his incredible journey from making chart-topping rap songs to launching his game-changing baby skincare range Nala's Baby, stocked across 400 Boots stores and valued at £15m. Yep, rappers do babycare!

Named after his ADORABLE two-year-old daughter Nala, the business is in partnership with his co-parent, influencer Sasha Ellese Gilbert, who became concerned about how toxic so much of the babycare on the market was while she was pregnant. Amazingly it is now the first 0 rated clean baby skincare range on cosmetics ratings app @thinkdirty and the products are so good even adults are lathering themselves with them... (yes, those adults are us...)

We interviewed Krept quite a few times while working at GQ together so it was so nice to look back on his success and chat all about how his life has changed over the years. He made us laugh so much with his hilarious stories about Nala playing dead and one memorable poo explosion, plus we were left speechless at some of his wildest showbiz moments.

We also asked him for advice on how to go into business with a friend, and got him to spill the beans on everything from the weirdest thing he's read about himself on the internet to the biggest misconception about him and what it's like to date as a single parent.

Catch our lifestyle recommendations at the start too, from the books we've been reading to fun nights out in London and Ibiza, and let us know what you think!

Leave us a little review, or DM us on our brand new Insta @straightuppod. See you next Thursday!

Straight Up’s music and editing is by Marlon Percy. Find him on Instagram @marlonpercy

Kathleen’s IG: @kathleen.m.johnston

Ellie’s IG: @elliehalls1

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