GeekWire Ring founder Jamie Siminoff on failure, reinvention, and his second act at Amazon
19 snips
Nov 8, 2025 
Jamie Siminoff, founder of Ring and now a VP at Amazon, shares his incredible journey from Shark Tank rejection to a billion-dollar acquisition. He talks about the lessons learned from failure and the importance of a scrappy, innovative mindset. Jamie discusses the pivotal role of his wife in pivoting Ring's mission towards home security, and how AI is revolutionizing product development. He also touches on the human aspects of leadership and community revitalization in LaBelle, Missouri, revealing his commitment to customer data privacy and trust.
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Shark Tank Rejection To Billion-Dollar Exit
- Jamie describes pitching on Shark Tank, getting rejected, and later selling Ring to Amazon for over $1 billion.
- He wrote the book partly as therapy and included raw personal mistakes to show the real journey.
Honesty Reveals What Built The Company
- Jamie says Ring's culture is unvarnished and direct, and that his strongest traits were also his biggest flaws.
- He believes being brutally honest about mistakes helps explain how the company was built.
Why The Book Is Called Ding Dong
- Jamie explains the title Ding Dong as a double entendre about doorbells and his own self-deprecating mistakes.
- He wanted the book to be a real story without pulling punches about his role.
