Round Table China After the encore: The expanding concert economy
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Sep 3, 2025 Live performances have evolved into vital cultural and economic engines, shaping urban environments. The booming concert economy captivates younger audiences, elevating local tourism and revenue. Effective event coordination enhances city reputations, while social media enriches the concert experience. Early bookings and themed services are emerging trends, reflecting a shift in consumer behavior. Local cultures thrive as music events foster unique fan interactions and merchandising opportunities.
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Concerts As Urban Economic Engines
- Live performances now act as urban economic engines that ripple into hotels, dining, shopping, and social media.
- Concerts have become ecosystems that mix culture, emotion, and consumer behavior beyond the venue.
Different Concert Styles And Firsthand Views
- Yu Shan admitted she had never attended a typical pop concert and associated concerts with formal classical events.
- Steve described festivals and outdoor events as his favorite concert experiences, highlighting variety in concert styles.
Concert Growth By The Numbers
- China saw a sharp rise in concert ticket sales and commercial performances in 2024, fueling wider city-level consumption.
- Large-scale shows generated billions in ticket revenue and drew millions of viewers, boosting local GDP.