Intro

We’re joined by Jason Zotara from Ten26 Media to discuss the impact of agency work through the lens of social impact and sustainability. We explore the creative ideas that agencies bring to their clients and how it goes beyond just metrics, changing the economic picture and culture. This conversation highlights the importance of focusing on work that has a positive ripple effect in the world.

What you will learn in this episode:

The value of working with purpose-driven organizations.
How to screen potential clients to understand their impact.
The importance of purpose-driven, sustainable businesses.
How to leverage cause-based marketing.
How to shift your mindset when running your business.

Bio

Jason Zotara is the Founder of Ten26 Media and has over 20 years of experience in the marketing industry. Jason is changing the way businesses connect with their target audiences and achieve unprecedented growth through Ten26 Media’s trademarked catchphrase, “Advertise with Purpose”. Through collaborating with and elevating brands and companies that share a similar affinity for creating positive effects in the world, Jason and his team have been able to exponentially increase advertising success for their clients, enabling long-term relationships that result in meaningful change.

Resources:

228. The Impact of Agency Work, with Jason Zotara