Understand Podcast Analytics Like A Pro!

Mar 14, 2025

Tom Rossi, a stats guy at Buzzsprout, unpacks the often misunderstood world of podcast analytics. He emphasizes the importance of storytelling over mere download numbers while exploring how geographic data can shape audience understanding. Tom shares strategies for maximizing growth using tools like Buzzsprout and discusses how to analyze listener retention and engagement. The conversation highlights the value of demographic insights for attracting sponsors and the beauty of connecting with listeners beyond the stats.