How to Plan a Long-Term Content Strategy

You should know your ideal dream customer and you should have a content creation strategy to be able to appeal to them

Think about the purpose of your podcast. What results will your audience going to get by listening to it

Think about the theme - what type of content you're going to publish about

There are 4 types of pillar content - audio, video, photo, written words. Choose your pillar content then repurpose that content in another form