The Right Questions with James Victore

Episode 4: Overcoming Fear and Self-Doubt in Marketing Your Creative Work

Oct 31, 2024
Feeling overwhelmed by the thought of marketing your creative work? You're not alone! Explore why many creatives struggle with self-promotion and discover the power of consistent messaging. Hear real stories of triumph over self-doubt and social awkwardness, emphasizing that supportive voices matter more than critics. Learn to embrace imperfection in your marketing and treat it like practice in baseball—just start swinging! Remember, your unique perspective is valuable, and potential audiences are waiting for you to take that leap!
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INSIGHT

Repetition Is The Core Of Marketing

  • Marketing is having something to say and saying it over and over again.
  • Consistent repetition embeds your message into people's memory and drives action.
ADVICE

Show Up Repeatedly To Sell

  • Show your work repeatedly because audiences often need multiple exposures before buying.
  • Place your core message across channels and repeat it until it sticks.
ANECDOTE

Persistent Pitching Beats Charm

  • James describes an awkward illustrator who carried his doll everywhere and repeated his pitch.
  • Despite being annoying, the illustrator succeeded through persistent repetition.
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