Harnessing Social Media: Real Stories and Practical Strategies for Business Growth
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In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) about utilizing social media for business growth.
They share actionable insights, personal stories, and experiences to highlight the pivotal role of genuine engagement and authenticity in building an online community. Discussions include how to navigate the challenges of competitor criticism, the dynamics of leveraging social media for business success, and overcoming different stages of business growth.
The episode emphasizes the strategies for enhancing social media presence, from humanizing professional relationships to scaling businesses, with a teaser on future content about business scaling.
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00:00 Introduction and Guest Introductions
01:49 Jimmy Kim’s Social Media Journey
03:29 The Power of Community and Social Media
04:10 Building a Personal Brand on Social Media
08:53 Strategic Moves and Key Learnings
11:48 Engagement and Authenticity in Social Media
13:21 Success Stories and Impact
20:47 Challenges and Persistence
31:10 The Rise of TikTok: A New Era
31:53 Navigating Virality and Its Challenges
32:47 Success Across Multiple Channels
35:17 Leveraging AI and Tools for Content Creation
37:07 Building Authentic Social Media Presence
42:05 The Importance of Genuine Engagement
52:29 The Role of Agencies in Social Media
01:00:48 Concluding Thoughts and Future Episodes
Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad
Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman
Follow Amer Grozdanic at:
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic
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