Allyson Kennett - Social Media for Nonprofits Made Easy

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Easy Lifts to Start Gaining Momentum

Be consistent
Start with posting 1 day a week on 1 social media channel
Have clients, donors or supporters create content for you by re-posting pictures they take at your events or posts they write about their experiences with your organization (with permission)
Use what you already have - Did you recently do a photoshoot to promote a new initiative? Did you have a big event with a professional photographer taking candid shots? Look around - your organization most likely has at least something you can use.

Best Practices

Create a schedule to keep consistency flowing even if your regular social media person is out or leaves
Figure out where the people you want to talk to spend time online. Focus your efforts there.
Be genuine when trying to connect. Remember, these are REAL people.
If you make a misstep - own it, apologize, make appropriate amends.
If someone is offended, take the conversation off social media. Email them or call them directly if you can.