Creating cult products & having Sophia Amoruso as your mentor, with Chillhouse Founder Cyndi Ramirez-Fulton

Joining me on today’s episode is Cyndi Ramirez-Fulton, Founder of Chillhouse. 

Chillhouse is an experiential flagship in Soho which offers a suite of spa services and in addition to their physical space, they have a line of products ranging from press-on chill tips to candles and Chill Wear. The Chill Times is the media arm of Chillhouse that covers beauty, health, fitness, and wellness topics.

Born and raised in New York City, Cyndi has been dubbed “The Queen of Chill” through her creation of Chillhouse. The idea was sparked when she and her husband realised the city didn’t offer something that was aspirational and affordable, and their desire to create a place with something for everyone led to the creation of Chillhouse -- which is now the authority of modern self-care. 

In this episode we’re talking through bringing this vision into reality, how a cult product can be used as a major discovery tool and how the ultimate Girlboss of entrepreneurs got involved with Chillhouse in the beginning, getting Cyndi to think and dream bigger.

LINKS WE MENTION:

Chillhouse Website 

Chillhouse Instagram 

Cyndi’s Instagram 

Female Startup Club's Instagram 

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Website: Sophia Amoruso

Community: Girlboss

Podcast: NPR’s How I Built This by Guy Raz

Podcast: Second Life by Hillary Kerr

Podcast: Female Start Up Club by Doone Roisin

App: Clubhouse 

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