The Startup CPG Podcast

#70 Angel Investing 101 with Marcia Dawood (+ Uproot Teas)

Nov 22, 2022

01:15:47

You’ve all let me know that fundraising content is some of your favorite, so I thought I would bring my favorite angel investing expert on the show, Marcia Dawood, for a 101 level episode on angel investing. Marcia currently serves as the Chair of the Board of the Angel Capital Association, the professional society for angel investors in the US and globally. She is an investor in several early stage private companies, and in addition to her own investing, she is a Venture Partner with Mindshift Capital and a part of the investment committee for Next Wave Impact Fund. Marcia and I actually met at an Angel Capital Association event back when I worked in that industry and I’m so grateful we’ve been able to stay in touch and that I get to introduce you all to her today. I asked Marcia to help us understand angel investors and their motivations and I think she really delivered.

Listen in as Marcia shares about:

Definitions of an angel investor and angel groups
The prerequisites to being an angel investor and how angel investors make returns and impact
The difference between crowdfunding and fundraising from angel investors
Tips for deciding whether to seek outside investment from angel investors
Inside the angel investor mindset and how to build your outreach and pitches to get the best response
The function of a board of directors and the role of board members
Resources for learning about angel investing and why you need a good startup attorney
How to find and connect with angel investors and keep them up to date, whether they’ve invested already or not
And more!

And, stay tuned at the end for the first ever bonus segment - today featuring Startup CPG Shelfie Award winner, Uproot Teas (at minute 52:53). Marcia and I will share our reviews of Uproot mid-episode and then at the end of the episode, you can catch a mini-interview with Uproot Tea’s founder, Cindy, to learn more!

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