Booking 20 Meetings a Day with C-Suite Contacts via Cold Outreach

Shawn Peterson, CEO of Quantum Business Solutions, walks us through the sales machine he’s built that has led to scalable, repeatable, and predictable results for his business and his clients. On their best day, Quantum booked 20 meetings with c-suite contacts via cold outreach—with his team’s best months including over 100 meetings booked. To understand how, we start the tech stack he uses (including softwares like Kennected, ConnectAndSell, and ZoomInfo). Shawn walks us through each, including the data that pipes into HubSpot, what he’s able to automate with each data set, and how it allows him to successfully book meetings. We then move over to how this sales pipeline tech stack has manifested itself in client engagements as well—and how he pitches, prices, and replicates what works for Quantum for his clients.