What does it take to elevate a simple, everyday product into a beloved premium brand?

In this episode, I sat down with Lindsey Johnson, Co-Founder & CEO of Weezie Towels, to talk about how she’s redefining the towel category with quality, intentionality, and customer delight at the core.

Lindsey shares how Weezie was built from scratch with a focus on product excellence, brand storytelling, and community feedback. From launching with just a few SKUs to expanding into custom monograms and thoughtful gifting experiences, Weezie’s journey is packed with lessons on scaling direct-to-consumer (DTC) operations, maintaining high standards in manufacturing, and adapting to shifting consumer expectations, while staying grounded in its purpose.

Here are a few highlights from our conversation:

* How Lindsey turned a gap in the towel market into a premium, design-led opportunity

* The importance of obsessing over every customer touchpoint—from box to bathroom

* Why feedback loops helped shape their core product line and brand evolution

* Building a retail-ready experience while staying loyal to DTC roots

* What it really means to lead with trust, transparency, and intuition

Join me, Ramon Vela, in listening to the full episode to hear what it takes to build a movement around conscious consumption, one bottle at a time.

For more on Weezie Towels, visit: https://weezietowels.com/

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Today’s Sponsors:

REViVE Amazon Marketing Partners: https://revivemp.com/

REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

David Nicholls Q&A