We have a finite time on earth. But the data we generate? It can last much, much longer. We have limited control over what happens to our data during our lives. And while you might not care about anything when you’re gone, you and your loved ones might have an interest in how your information is used after you pass. So we wondered: When should data die? It’s a tricky question. In the digital age, individuals generate mountains of data over their lifetimes. But who has the right to decide whether that data remains, or when it is deleted? How should IT organizations handle their datasets given the complexities of privacy, legacy, and ownership that they need to consider?