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Pro Politics with Zac McCrary
Navigating the Future: Unraveling A.I. in Politics with Media Consultant & AAPC Board Member Kelly Gibson
Aug 15, 2023
Media Consultant & AAPC Board Member Kelly Gibson discusses the impact of Artificial Intelligence (A.I.) in politics, including the opportunities and threats it presents. Topics include A.I. as a revolutionary tool, A.I.'s role in content creation and advertising production, and the potential disruption of political jobs by A.I.
42:42
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Quick takeaways
- AI in politics presents both opportunities and challenges, from enhancing campaign strategies to amplifying the spread of disinformation.
- AI is a powerful tool but still requires human expertise and careful prompting to ensure reliable and meaningful results.
Deep dives
The Rise of Artificial Intelligence in Politics
Artificial intelligence (AI) is a topic that is becoming increasingly relevant in the world of politics and campaigns. Kelly Gibson, a founding partner at Stronger Than Communications and a board member of the Association of American Political Consultants, shares insights into the implementation and implications of AI in politics. AI has the potential to transform the way campaigns engage with voters, analyze data, and streamline processes. However, it is important to approach AI with caution and understand its limitations. While AI can assist in tasks such as research, content generation, and campaign planning, it is not yet a fully reliable and efficient tool. There is still a need for human expertise and critical analysis. The potential for misuse and the creation of misleading content, such as deepfakes, is a concern. The AAPC has issued recommendations to maintain ethical practices in the use of AI, but no legislation has been enacted yet. Despite its challenges, AI presents exciting opportunities for the future of political consulting.
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