The Rent Roll with Jay Parsons EP#62 Toni Eubanks | How Greystar Sees Property Management
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Dec 4, 2025 Toni Eubanks, the incoming head of U.S. property management for Greystar, shares her impressive journey from on-site leasing to senior leadership. She discusses the evolution of property management and her goals for Greystar, emphasizing the importance of technology and proactive management. Toni also highlights the challenges of application fraud and the rising expectations of renters. With a keen insight into market trends and retention strategies, she provides a glimpse into the future of property management.
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Context Changes Vacancy Headlines
- Jay Parsons warns against calling vacancy a 'record high' using short data series like Apartment List.
- Census and RealPage show vacancy far below the 2009 peak, so long-term datasets change the narrative.
Stop Using Call-Around Surveys For Rents
- Avoid relying on market call-arounds to set rents after the DOJ settlement language labeling them non-public.
- Use public sources like property websites and listing sites or consult legal counsel before using surveys.
Conversions Are Cool — But Niche
- Office-to-residential conversions are technically impressive but highly complex and costly.
- They pencil in where rents are extremely high, so conversions likely remain niche outside top-tier markets.