Dreamville's Ibrahim Hamad on managing J.Cole + taking the brand beyond music | IDEA GENERATION Ep.2

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Manager and music executive Ibrahim Hamad takes us on his long journey from meeting a then-unknown rapper named J.Cole in college to becoming his manager to helping him build a label, a festival and a media company as partners. Modest and soft spoken, for Cole's entire career Hamad has balanced friendship and business, acting as a sounding board, idea man, and relentless executor. And he learned how to do it all while on the job. In this episode he explains how he gets the best out of J.Cole, the pressure he puts on himself, and his vision for the future of Dreamville.

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CREDITS

Noah Callahan-Bever, Creator & Host, Idea Generation

Starring: Ibrahim Hamad

Executive Producer: Helena Ox

Producer: Insanul Ahmed & Adam Fleischer

Lead Editor: Sarathi Garimella

Asst. Editor: Sam Anderson