Merryn Talks Money Introducing IVF Disrupted: The Kindbody Story
Sep 28, 2025
Explore the rise of Kindbody, a fertility company blending spa vibes with high-tech efficiency. Discover the contrast between its alluring brand promise and the disillusionment experienced by many patients. While some found success in starting families, others faced heartbreaking consequences from the company's fast-paced approach. Delve into personal stories that reveal the costs of innovation in reproductive healthcare.
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Personal Fertility Journey Sparks Interest
- Jackie Davalos began trying to get pregnant about four years ago and felt the window closing as she aged.
- A coworker noticed Kindbody's buzz and suggested it as an amazing option, showing consumer excitement around the brand.
Spa Vibes Meet Startup Scaling
- Kindbody positioned itself as a new generation of women's health combining friendly vibes with medical care.
- Venture funding propelled it to scale quickly like a tech startup rather than a traditional clinic.
Disruption Collides With Delicate Medicine
- Kindbody promised to revolutionize fertility care but rapid growth introduced risks in a sensitive medical field.
- Bloomberg's investigation explores how Silicon Valley disruption collided with intimate reproductive medicine.