#6 - The emotional rollercoaster of being a founder: Oskar Hjertonsson, Cornershop

Startups are the wildest roller coasters. You can have your best day and your worst day oftentimes in the same day. You really need to learn how to deal with the ups and downs and accept that there are things that you simply cannot control.

Oskar Hjertonsson has been on a crazy ride for the past 14 years. Born in Sweden, he met one of his co-founders, Daniel Undurraga, in Chile, where they first created Needish. Later rebranded Clandescuento, it was acquired by Groupon, and Oskar and Dani led the expansion in Latin America.

They later took their entrepreneurial expertise into building Seahorse, but that didn’t quite work out like they expected.

In 2015, Cornershop was born — launched first in Mexico and Chile as an on-demand grocery delivery service. In less than 2 years, conversations started with Walmart for a potential exit. The deal was announced in 2018, but after a long stressful wait, the antitrust authorities in Mexico ruled against it moving forward.

In this episode:

• Oskar's fundraising journey. 
• Takeaways on leadership. 
• And the emotional loops, dips, highs and turns that founders go through.

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