

Primacism: David Rudnick on the struggle for Primacy, type and poetry's unique value in an age of digital and physical conflict, and Percy Shelley's Mont Blanc
14 snips Mar 1, 2021
David Rudnick, a designer at the forefront of type and digital culture, discusses his artistic journey that began with an interest in alien glyphs. He explores the challenges of merging digital and physical realms, emphasizing collaboration and inclusivity in design. Rudnick also delves into the impact of poetry and historical narratives on contemporary art, particularly through the lens of Percy Shelley's work. Their conversation highlights the necessity of meaningful artistic expression in an age dominated by digital commodification and the complexities of identity within this evolving landscape.
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Struggle for Primacy
- David Rudnick's "struggle for primacy" describes how viewers build their world based on what they see.
- The creation of a persistent digital realm shifts the origin of narratives and value.
The Stakes of the Digital Shift
- The shift from physical-prime to digital-prime value is a significant ordeal with high stakes.
- Rudnick emphasizes the interdependence of the physical and digital realms for survival.
Music's Value Recalculation
- Rudnick recounts a humbling experience where album cover NFTs might outsell the music itself.
- This highlights a value recalculation in the music industry due to digital primacy.