What If? cover image

What If?

What if…you could brainwash staff?

Sep 21, 2023
26:02

What if… you could brainwash staff? 


Whether deployed knowingly or not, ‘choice architecture’ is everywhere in the workplace, from encouraging people to move about more, to reminding them to practise better cyber security. But is application of nudge theory always ethical? And do rapid advances in neurotechnology – or mind reading – complicate the issue? Academics Nick Chater and Nita Farahany discuss. 






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