The Athletic FC Podcast What do football agents actually do?
Oct 16, 2025
In this engaging discussion, James Featherstone, an experienced football agent and founder of Omnisports, shares insights about player representation and the complexities of transfers. Joining him is Stu James, a football journalist from The Athletic, who delves into agent-club dynamics. They explore the essence of trust in agent-player relationships, the negotiation process, and the strategic timing in transfers. Featherstone also reflects on the rapid rise of player Adam Wharton, managing young stars, and the significant impact of social media on modern negotiations.
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Earn Trust By Delivering Results
- Build trust by demonstrating experience and delivering tangible results after initial contact.
- Prioritise 'delivery on trust' through consistent follow-up actions rather than grand promises.
Agents Provide Necessary Objectivity
- Agents provide accountability and emotional separation that families or players can't reliably offer.
- That objectivity helps players maximise daily improvement across a short playing career.
Plan Transfers Far Ahead
- Start transfer discussions early when a player is under contract and agree a realistic plan with the current club.
- Clarify intentions about sellability, contract length, and January possibilities well before the window opens.