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Live Greatly

Ayurvedic Beauty and Holistic Wellness with International Model and Founder of Prakti, Pritika Swarup

Apr 1, 2025
22:21

On this Live Greatly podcast episode, Kristel Bauer sits down with Pritika Swarup, international model and founder of beauty and wellness brand Prakti. Kristel and Pritika discuss Ayurvedic beauty and lots more! Tune in now!

Key Takeaways From This Episode:

  • A look into Ayurvedic beauty
  • How Ayurveda promotes balance
  • How to do 2 to 1 breathing
  • A look into how Pritika became a model and why she decided to create her brand Prakti
  • A look into Pritika's wellness routine
  • Tips for female entrepreneurs
  • A look into Operation Smile

About Pritika Swarup:

International model Pritika Swarup , is an entrepreneur, philanthropist, and founder & CEO of the award-winning beauty & wellness brand Prakti. Pritika is a powerful force across multiple industries and is known for her expertise in holistic wellness, beauty, diversity, finance, entrepreneurship, and fashion. A highly sought-after speaker and panelist, she has shared her insights at prestigious institutions like Harvard, Brown, and Columbia universities, as well as industry giants such as The Estee Lauder Companies, Glossy, and FounderMade.

An Ivy League graduate, Pritika received the Lifetime Achievement Award from Harvard University in November 2023 and the Global Innovator Award from FounderMade in May 2024. The New York Post named her the 'World's Most Fabulous Financier,' while L'Officiel USA recognized her as a 'Fashion It Girl.' She has earned acclaim as a pioneer of the holistic wellness movement, particularly through her Ayurvedic practices. Pritika was honored with the New Beauty 100 Award for her leadership in the industry and was named 'Beauty's Next Boss' by New Beauty in October 2024. 

Immensely passionate about humanitarian causes, she uses her voice and platform to transform children's lives worldwide positively. As a Global Ambassador and recipient of the Changemaker Awards for Operation Smile has led global fundraising efforts and recently participated in a medical mission in Brazil, where she helped raise awareness for children and adults born with cleft lips, alongside medical professionals and contributing to the organization's vital work in transforming lives.

Through her Suman Saroj Initiative, named after her grandmothers, she empowers local craftswomen in Lucknow by creating hand-embroidered accessories that preserve the traditional Chikankari technique while providing sustainable income opportunities for artisan families. This initiative not only celebrates but also protects the rich cultural heritage of Chikankari stitching.

Her modeling career includes campaigns for renowned brands such as Ralph Lauren, Abercrombie & Fitch, Intimissimi, Escada, Prabal Gurung, Estée Lauder, Athleta, Fenty Beauty, among others. She has graced the covers of top international magazines including Vogue, Elle, Harper's Bazaar, L'Officiel, Ocean Drive, Hamptons Magazine, and Numero. Pritika has also been featured on prominent media platforms like the TODAY Show "She Made It" segment, CNN, Access Hollywood, EXTRA, and NBC.

Connect with Pritika:

Website: https://praktibeauty.com/?srsltid=AfmBOopYPtjtaGV3uwf48Fquxd3uLGlZpEq6--yBgP6cwyYDBzexMYN0 

Instagram:

https://www.instagram.com/pritikaswarup/?hl=en 

https://www.instagram.com/praktibeauty/ 

LinkedIn: https://www.linkedin.com/in/pritikaswarup/ 

About the Host of the Live Greatly podcast, Kristel Bauer:

Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel’s healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4’s WDAF-TV’s Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide.

To Book Kristel as a speaker for your next event, click here.

Website: www.livegreatly.co 

Follow Kristel Bauer on:

Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer

To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here.

Click HERE to check out Kristel's corporate wellness and leadership blog

Click HERE to check out Kristel's Travel and Wellness Blog

Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

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