Strategy Sessions Strategy Sessions Marketing Podcast - Kenda Macdonald
Kenda is a forensic psychologist turned marketer and author who uses consumer behaviour to improve marketing campaigns.
In this episode we discuss:
- Automation Ninjas – how it started and how it’s going
- The common mistakes marketers make in campaigns
- Why the brain gets overloaded and what marketers can do to help
- Behavioural nudges and the ethics behind them
- The difference between neuroscience and psychology
- Going from a degree in forensic psychology to running an Infusionsoft certified agency
- Being a scout master and why that’s important
Book Recommendations
Hack the Buyer Brain by Kenda Macdonald
Nudge by Richard Thaler and Cass Sunstein
Popcorn Psychology podcast
Freudian Sips podcast
Other Things We Talk About
Strategy Sessions podcast with Juliet Hodges (BUPA)
Digital Marketing Strategy Course
My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249
It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation.
Sign up for the programme here.
Kenda MacDonald on LinkedIn, Twitter, Instagram.
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
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Andi Jarvis, Eximo Marketing.