The Long Game Podcast with Sandra Scaiano Selling Strategy with Maggie Patterson EP 189
Service business owners always need a strategy. It’s foundational to their business and a part of their work process. It impacts how clients work with them and the quality of service they provide. The problem is that way too often, strategy ends up getting buried under services. As a result, clients don’t appreciate their work, they feel underappreciated, and they don’t charge as much as they should for the value they provide. Today I’m joined by Maggie Patterson, who’ll share her experience and expertise in business strategies.
With two decades of experience, Maggie has spent her career in client services and entrepreneurship. She’s the editorial director at Scoop Studios and the founder of BS Free Business, where she works with service-based businesses and agency owners to build BS-free businesses that put trust first in everything they do. Maggie is a podcaster, writer, and vocal advocate for humane business practices rooted in respect, empathy, and trust. As a former freelancer turned agency owner, she knows exactly what it takes to make it when building a business offering services.
“Your strategy should be firmly set and semi-rigid.” - Maggie Patterson
Maggie shares some important points about strategy:
- Showcasing your strategy
- Valuing your strategy
- Preparing to sell your strategy
Going beyond strategy talk, Maggie pulls from her decades' worth of experience and shares how important it is to trust your gut and stick to what’s important to you. You don’t need to follow every hyped-up advice from a business influencer. You don’t need to work with a client who doesn’t value you. You don’t need to sell in a way that feels uncomfortable for you. You’re the business owner. You get to decide how you want to run your business in a way that aligns with your values and goals and still be successful.
“The people playing the long game are the people you want to align with.” - Maggie Patterson
This episode is full of amazing insights from Maggie. She freely shares her experience and expertise to help business owners make the most out of their strategy by playing The Long Game.
Connect with Maggie Patterson:
Podcast: Duped: The Dark Side of Online Business
Learn more about your ad choices. Visit megaphone.fm/adchoices