BiggerPockets Daily Zillow Launches New Listing Policy, Putting Agents on Notice
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May 22, 2025 Zillow's new Listing Access Standards are shaking up the real estate market. These rules require all publicly marketed listings to be submitted to the MLS within one business day, promoting transparency and reducing pocket listings. The discussion dives into the impact on agents, sellers, and buyers, emphasizing why every investor should pay attention. With potentially fewer off-market transactions, this policy shift could change the way people buy and sell real estate.
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Zillow's Transparency Standard
- Zillow's Listing Access Standards mandate all public listings be entered in the MLS within one business day.
- This aims to eliminate pocket listings, fostering full market transparency for buyers across Zillow and Trulia.
Agent Compliance Is Critical
- Agents must comply with Zillow's new MLS entry rules or risk listings being blocked from the platform.
- Implement efficient listing intake and MLS entry systems to prevent losing client visibility on Zillow.
Seller and Buyer Benefits
- Sellers benefit from the policy by gaining maximum property exposure, potentially increasing sale price.
- Buyers see a comprehensive listing inventory, enhancing transparent and confident home searches.