In this episode of ​​The Distribution by Juniper Square, Brandon Sedloff spoke with Ilene Goldfine, Chief Digital Strategy Officer at Hines, one of the largest privately held real estate investors and managers in the world. In her role, Ilene is responsible for new digital strategy initiatives throughout the company, using technology and data to empower employees, engage clients and partners, optimize operations and transform their products and services.

During their conversation, the two discussed:

• How technology is evolving to solve more meaningful problems
• The four pillars of Hines’ data strategy
• How data warehousing can change the real estate industry

Links:

Ilene on LinkedIn

Hines

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Topics:

(00:00:00) Intro

(00:01:44) Ilene’s background and role at Hines

(00:09:26) What does the organization look like today?

(00:10:46) Who is the primary client you build for?

(00:13:41) What makes Hines such a special place?

(00:19:22) Defining Proptech

(00:24:28) What pain points are you trying to solve for the end user?

(00:29:53) What does the infrastructure of a data organization look like?

(00:42:06) How do you think about change management?

(00:49:02) Diversity of Thought

(00:54:42) What are your thoughts on the market?