EP 322 - CPO Rising Series: Cognizant Trizetto CPO on Transforming Healthcare through Innovation
Aug 25, 2023
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Diana Benli, CPO of Cognizant Trizetto, discusses transforming healthcare, navigating uncertain economic times, the importance of culture in driving change, strategic decision making, and the role of people in healthcare product development.
Diana Benli highlights the importance of a positive company culture and how it drives effective outcomes and contributes to the growth of Cognizant Trizetto Healthcare Products Group.
Cognizant Trizetto Healthcare Products Group prioritizes building products that provide value to the marketplace and enable growth through delivering solutions rather than just technologies.
Deep dives
Diana Benley's Role at Cognizant's Tizetto Division
Diana Benley is the Chief Product Officer of Tizetto, the healthcare products division of Cognizant. In her role, she oversees the strategy and realization of the seven product families focused on healthcare payers, providers, drug manufacturers, and pharmacy organizations. This transformation three years ago and the reuniting of the business unit has allowed the product teams to go deep into the business user needs and workflows, while the portfolio teams focus on establishing standards and alignment across the product families.
Navigating Uncertain Economic Times
In light of the uncertain economic times, Diana and her team at Tizetto are cautious and prioritize cost efficiency in their roadmaps. They actively evaluate where investments should be made and make trade-offs and decisions based on their customers' conservative spending. They also focus on developing products that address the current challenges in the healthcare industry, such as cost efficiency, and aim to provide value and positive outcomes for their customers.
Cultivating a Positive Culture
Diana emphasizes the importance of a positive culture within their organization and Cognizant as a whole. They have a strong focus on innovation, growth, and being an employer of choice. By aligning team members with these cultural values, fostering transparency, recognition, and continuous learning, they aim to create a collaborative and engaged work environment. They believe that a positive culture drives effective outcomes and contributes to the growth of the company.
Strategic Decision-Making: Make vs. Buy
When it comes to make vs. buy decisions, Diana and her team consider their unique position in the healthcare value chain and focus on their differentiating factors. They prioritize building products that provide value to the marketplace and enable growth through delivering solutions rather than just technologies. They leverage partnerships, aligning them with their overall strategy, to complement their offerings and expand their capabilities. Their decision-making process is driven by market trends, customer needs, and the potential for scaling products to achieve industry-level impact.
Episode 10 of the CPO Rising Series features a deep discussion on transforming healthcare. Led by host Renee Niemi, discover the dynamic landscape of healthcare transformation through the perspective of Cognizant Trizetto Healthcare Products Group CPO Diana Benli. Diana delves into the intricate workings of Cognizant's product division, highlighting their diverse portfolio and innovative strategies that drive industry change. With a focus on resiliency, adaptability, and fostering a positive company culture, Diana unveils the challenges and opportunities inherent in talent acquisition, leadership, and product development. Listen in and gain unique insights into navigating the complexities of healthcare, leveraging technology, and propelling sustainable growth in an ever-evolving market.
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