The Capital Stack Tim Hargis of Tuft & Needle on Bootstrapping a DTC E-Commerce Brand from $9-$200M in 3-Years and the Importance of Domain Names.
Tim Hargis is a serial entrepreneur and lover of all things startup. He was featured among the top 35 Entrepreneurs under 35 by Arizona Republic. He has actively served as a mentor and advisor for many startup companies while supporting young innovators and entrepreneurs through SkySong, ASU’s Scottsdale Innovation Center.
After the sale of his precious metals franchise company, Tim joined Tuft & Needle (mattresses online) in their early stages and played an integral role helping the company grow from $9m to $200m (while remaining profitable and bootstrapped) by leveraging his expertise and network in the digital marketing arena. In addition, he helped build the wholesale distribution channel for the business by successfully landing and negotiating multiple big-box retail partnerships with companies such as Lowe’s, Crate & Barrel, and Walmart.
What You’ll Learn:
- Tim’s story of how he got started as a serial entrepreneur
- Using Google Analytics to determine where to open locations
- Understanding margins to find value
- Finding a market that can be disrupted
- Finding early adopters
- Iterating a product which results in less returns
- Using Google search terms for marketing
- Using Google Ads
- Decision-making between staying bootstrapped vs. raising venture capital
- Creative marketing – billboard marketing considerations
- Buying a memorable domain name (one word dotcoms)
Favorite Quote:
“When you are bootstrapped, it forces you to be resourceful. It reinforces building good fundamentals. You have to find a space where you have an edge.” - Tim Hargis
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The Capital Stack
All Things Tech Investing and Value Creation
Early growth investor David Paul interviews the world's greatest ecosystem, learn how to start and scale your own business, and find an edge in today's capital markets. To connect with David, visit:
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DISCLAIMER:
David Paul is the founder and general partner at DWP Capital. All opinions expressed by David and podcast guests are solely their own opinions and do not reflect the opinions of DWP capital. This podcast is for informational purposes only and should not be relied upon for decisions. David and guests may maintain positions in the securities discussed on this podcast.