The SportsGrad Podcast #287: How to work in Sports Sponsorship with Jeffrey Leong from MKTG Sports + Entertainment
Meet Jeffrey Leong, the Sponsorship Manager at MKTG Sports + Entertainment.
He has over 5 years of experience in Sports Marketing, currently managing brands such as Great Southern Bank and Cadbury. Through this, he leverages their partnerships through rights-holders such as the Brisbane Heat, Carlton FC, Football Australia & Rugby Australia.
Lots to look out for including how to work in sponsorship management and what it’s like working in sports marketing!
This episode is what we call a ‘Career Q&A’ and is a taste of the online events you get access to as a SportsGrad Member. If you like what you’re hearing but want to learn more, we have a Community Information Night on June 12th coming up, in time for the Community officially opening on August 13th. You can register for the free event here.
Enjoy the episode!
We cover:
(00:28) Who is Jeffrey Leong?
(01:43) Welcome to the SportsGrad Podcast! Here’s what’s going on inside the Community…
(13:50) Welcome to the Career Q&A Jeff!
(16:01) Jeff’s introduction - who is he and what is his career journey?
(19:13) What is MKTG Sports + Entertainment and what do they do?
(20:19) What does Jeff do as a sponsorship manager?
(23:22) What does a day in the life look like in Jeff’s role?
(28:39) How does Jeff work with large brands such as Cadbury?
(32:32) The benefits Jeff sees in professional development and additional studies
(34:14) Challenges Jeff has had in his role and how he overcomes them
(35:10) Jeff’s long-term goals in the industry
(36:59) What does career progression look like at MKTG?
(38:39) How Jeff stood out in his interview at MKTG
(42:37) How does Jeff stay passionate in his role?
(44:09) The logistics between clients and rights-holders and how they manage business relationships
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Additional episodes you may enjoy:
#244: Event Management at Cricket Australia with Katie Staniforth
#253: How the AFL analyse their data with Penny Privett
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