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Customer life value (CLV) is a key indicator for businesses to better understand long-term and financial viability. A high CLV translates into brand loyalty, increases in sales and recurring revenue from existing customers. So how do you determine the customer lifecycle in your organization to improve interaction?

Learn strategies to evaluate and grow customer lifecycle value with Zach King, senior data scientist at GoDaddy. Zach will go in-depth on the importance of customer lifetime value, showcasing a framework to visually understand customer performance and drive long-term success.