It’s been a little while since we had a client perspective on this podcast, and given the current economic wobbles, now feels like an excellent time to remedy this.
So I’m delighted to share this conversation with Gareth Turner. Having enjoyed a stellar marketing career with brands such as Johns Smith’s, Bulmers and Lurpak, Gareth was most recently Head of Marketing at Weetabix and earlier this year, published his own research on client / agency relationships.
We pick though the six key themes of this research to provide practical, actionable tips to help reinforce your relationships. You can download a copy of the report here – and while you’re at it, I highly recommend subscribing to Gareth’s newsletter: Sporadic Brand Ramblings.
As always we’ll be giving away a copy of Gareth’s recommended read: How not to plan: 66 ways to screw it up by Les Binet and Sarah Carter. Listen in to find out how to win.
For more information about Gunpowder’s client audit programmes – get in touch.
Small Spark Theory: a marginal gains approach to new business and marketing