Sales Transformation #139 S2 Episode 8 - 25+ Years of Transforming Her Business to Meet Client Needs
HIGHLIGHTS
03:30 Sharing knowledge that helps other people
04:47 Kendra's 25 year transformation in sales and marketing
09:30 Pay attention to the problems of your clients and succeed in sales
13:56 Perfection is irrelevant, the best strategies are the ones you improve on now
17:55 Listen and think to come up with innovative ideas to solve problems
22:59 Connect with Kendra
QUOTES
06:05 "Unless you had the territory that your company felt was the top territory, you had no marketing support. And unless you were responsible for large accounts, I wasn't because my passion is new business, it was on you."
11:20 "You didn't follow up on any of your leads. You have to call your leads. Look, they're literally calling and asking you to call them and you're not calling them. So of course you didn't close anything because it starts with having a conversation."
12:18 "It is being able to pay attention to what's going in your market, whether it's a territory or it's an account set or it is your business and it's your target market. You've got to be able to pay attention to where their problems are."
16:25 "In sales, you have to go practice it. And I would bet you in anything, definitely with sales, when we teach prospecting, I want people to go write their value proposition and then I want them to go use it and come back."
22:08 "Marketing, we're not getting people. Let's look at what you're targeting. It could be the market, it could be the messaging. Let's share with you what we're hearing in the market that people care about why they're using our solutions."
Learn more about Kendra in the link below:
- LinkedIn - https://www.linkedin.com/in/kendralee/
- Website - https://www.klagroup.com/
- Telephone - 303-741-6636
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