The Experience Designers Claus Raasted - Imagination is your most undervalued business tool!
What if life, work, and transformation were just better versions of play? In this episode, you’ll meet Claus Raasted, Experience Designer, Viking impersonator, and founder of The College of Extraordinary Experiences. From a childhood spent LARPing to advising McKinsey, Klaus shares how designing intentional, immersive worlds can lead to real-world change. Whether you're building onboarding for a sales team or a castle-based retreat, this one’s for anyone curious about how experiences can shape who we are and who we become.
00:00 The Persona of Klaus Raasted
03:51 Foundations of LARPing: A Journey Begins
09:39 From Participant to Organizer: Building a Career
13:21 Evolving Narratives: The Growth of Role-Playing
18:01 Transformative Experiences in LARPing
18:04 The College of Extraordinary Experiences: A New Chapter
19:55 The College of Extraordinary Experiences
21:19 The Power of Shared Experiences
22:42 Intentional Experience Design
26:20 Co-Creation and Chaos in Experiences
28:21 Insights from McKinsey: Data-Driven Decisions
33:49 The Evolution of Experience Design
40:46 Finding the Right Balance in Experience Design
44:58 Resources for Experience Design Enthusiasts
Claus’s bio & links
Claus Raasted helps organizations both big and small become better at GETTING S**T DONE and serves as Director of the College of Extraordinary Experiences. He travels the globe as a keynote speaker and has been both a Coach and Senior Advisor at the consulting giant McKinsey. Raasted is the author of 46 books, the latest of which is fittingly titled Claus Raasted’s Little Book of Getting Shit Done. He also has a past in reality TV, but these days, who hasn’t?
https://www.linkedin.com/in/clausraasted