Good Content with Shannon McKinstrie Why Slow Summer Vibes and 90’s Nostalgia are Stopping the Scroll This Summer
Let’s unpack what’s really working on social media right now, it’s all about feeling and nostalgia. In this episode I’m diving into why people are craving content that’s emotional, specific, and makes them feel something. I share real examples of trending content, including two major summer trends that I’m loving, plus actionable ways you can apply these trends to your own business, whether you’re in real estate, education, hospitality, or any other industry. We’ll discuss how specificity and a little nostalgia can turn even the most standard tip or post into something people want to save, share, and return to, because let’s be honest, boring hooks are out. Tune in and let’s create content that makes people reflect, laugh, or just pause and exhale!
In this episode we’ll be covering:
- How important emotion-driven content is and why it works so well.
- Quick recap of the 4H Method (Heard, Helpful, Humor, and Happenings) and how it fits into this summer’s hottest trending content.
- Real examples of viral reels with an emphasis on nostalgia, like having a 90s summer.
- Adding specificity to your hooks to take it from bland and boring to evoking emotions and feelings, no matter what industry you’re in.
- Leveraging ChatGPT to help generate specific, emotion evoking content ideas.
Links to content in this episode:
- Carousel: I want to be that house
- Reel: Reminder to frame your momentos
- Reel: Top five mornings
- Reel: Blood Tests
- Reel: Don’t ask me for advice
Other episodes you might have missed:
- Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
- Episode 053: Use Customer Insights to Create Reels That Attract and Convert
- Episode 061: Use The Relatable Expert Hook to Create Your Next Helpful Reel
- Episode 064: POV: They’re hitting follow… Immediately
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