29: PR is Not Just For Big Nonprofits and Here’s Why with Domonique James

It might be Thursday, but we couldn’t wait another week to introduce you to this amazing guest. So, in honor of Black History Month, we released two episodes this week with two inspiring Black women. Our second guest, Domonique James is the CEO & Founder of Politics With Purpose, a political communications agency helping leaders raise their influence to serve and empower others in media, politics, and philanthropy. In the episode, Domonique explains why media is a fundamental part of what keeps our organization’s ‘car running’, the urgent need to start valuing everyday expertise, and how to stop being the “best-kept secret” and get real influence and press coverage for your organization. Domonique breaks down how to identify the right press partners for you, and how to actually get seen. You don’t want to miss the PR 101 lesson from this amazing expert.

Episode highlights : 

(02:12) - Who is Domonique James? Founder & CEO of Politics With Purpose, a communications agency helping leaders rise. 

(04:55) - How to go from charity to influence?: Why nonprofits need to change the narrative in the media.

(14:34) - Everything about branding: Finding your core purpose, working for it, and leaving your legacy. 

(18:42) - Harnessing the everyday expert: Creating positive stories and valuing the lived experience in your team.  

(26:34) - Redefining expertise: Why everyday people should be talking about their difficulties and not external experts. 

(31:51) - Professionalization and shifting the way the third sector looks and operates from the inside out.

(37:46) - Where should I be seen?: Finding the right alignment between your organization and media. 

(42:45) - Asset mapping: Understanding what you bring to the table and the strategic work behind successful pitching. 

(47:59) - Where to find Domonique, how to work with her, and the passions that drive her Politics With Purpose.