podcastsinenglish Level B.81 The vegan market
Sep 5, 2019
The rise of veganism in the UK has sparked significant changes in the market. Notably, Greggs saw a massive boost in profits after introducing their vegan sausage roll. Similarly, Dr Martens is thriving with its vegan boot line, showcasing innovative materials. The hosts debate whether the vegan trend is more about ethical consumption or corporate profit motives. They conclude with thoughts on balancing consumption and the business world's hesitance to promote buying less.
AI Snips
Chapters
Transcript
Episode notes
Rapid Growth Of Plant-Based Consumers
- Vegetarian and vegan numbers in the UK are rising quickly, with vegans quadrupling since 2014.
- A third of Brits are reducing meat and vegans/vegetarians may reach 25% by 2025, showing strong market shift.
Greggs' Vegan Sausage Roll Boom
- Greggs launched a vegan sausage roll and saw profits jump over 50% to £40 million in six months.
- The vegan sausage roll became one of Greggs' top five sellers and boosted overall sales and share value.
Dr Martens' Vegan Boot Success
- Dr Martens expanded a vegan boot range and saw profits surge 70% with online sales rising two-thirds to £72.7 million.
- Vegan products now account for 16% of Dr Martens' revenue, showing non-food demand for vegan options.