Popular understanding of modern authoritarianism lacks a satisfying explanation for the genuine popularity of autocrats, as many clearly enjoy enthusiastic support even in times of economic stagnation or decline. In their recently published book, Robertson and his co-author argue that part of the solution lies in unpacking the role of emotions in building support for rulers. Drawing on a unique panel survey conducted shortly before and after Russia’s annexation of Crimea, they discover that the resulting “rally” around the authoritarian flag involves much more than simply support for the leader or a simple increase in nationalism. Rather, they witness a broad shift in respondents’ emotional orientation. Driven by the shared, mediated experience of the Crimean “moment”, this shift improves people’s evaluation of their social, political and economic surroundings in the present, the future – and even the past.