Good Content with Shannon McKinstrie Navigating Content Creation When Everything Feels Overwhelming
This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, relatable posts or small wins.
In this episode we’ll be covering:
- Avoid adding to the overwhelm through simple content that gives a small win or makes someone’s day a bit brighter.
- Applying specificity to go beyond the surface level struggles that your audience is experiencing.
- Why does your audience desire this outcome? What is the reasoning behind it?
- Keeping your content relevant and using words that people can attach to.
- Realizing it’s ok to take a pause with your content, do what’s right for you.
- Analyzing why these types of reels catch people's attention so fast.
- Expanding more on last week's discussion about visual and verbal hooks.
Links to Reels in this episode:
Collaborative Post: Hurricane Helene Relief in WNC
Other episodes you might have missed:
Episode 004: Understanding and Meeting Your Audience's Emotional Needs
Episode 017: Turn a Simple Idea into a Reel People Will Love
Episode 029: Tailoring Successful Reel Techniques to Your Niche
Episode 030: Attract New Followers with Talk to Camera Reels
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