Beyond The Systems Podcast | Business Systems & Growth Strategies For Your Online Business

Copy vs Content with Samantha Burmeister: The Real Difference (And Why It Matters for Your Service-Based Business) [Ep 82]

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Jun 10, 2025

In this conversation, Samantha Burmeister, a skilled copywriter at Nomad Copy, enlightens listeners on the critical distinction between copy and content. She challenges the conventional serve-serve-serve-sell mentality and reveals how nurturing emails can actually be sales tactics in disguise. Samantha shares strategies for crafting authentic, engaging copy without feeling 'salesy.' She emphasizes the significance of understanding client needs through market research and explores how AI can enhance creativity in copywriting, all while urging listeners to connect emotionally with their audience.

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ANECDOTE

From Corporate Sales To Nomad Copy

Samantha built Nomad Copy from a corporate sales background and writes high-converting words for service businesses.
She leverages sales experience to explain intangible service value clearly.

INSIGHT

Copy Sells, Content Attracts

Copy is written for humans to make decisions and to sell.
Content attracts people and is written for humans and computers like Google.

ADVICE

Nurture Emails Should Lead To Offers

Treat nurture emails as sales opportunities and include a clear next step.
Make most emails valuable but still lead to an offer or way to buy.

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In this episode, I'm chatting with Sam Burmeister from Nomad Copy, who writes high-converting sales copy for service-based businesses from all over the world. And let me tell you, this conversation completely shifted how I think about the whole serve-serve-serve-sell mentality that had me posting five educational carousels before I dared mention my services.

What You'll Learn in This Episode

The Venn Diagram That Changes Everything
Why "Nurture" Emails Are Actually Sales Emails in Disguise
The Three-Column Exercise That Fixes "Salesy" Copy
The Real Talk on AI and Copywriting
Why This Episode Will Actually Change Your Business

This isn't just another "how to write better" conversation. Sam breaks down why people buy and gives you the exact framework to write copy that converts without feeling gross about it. When you're only serving to a certain point without offering your paid solutions, you're actually doing people a disservice.

Ready to Stop Sending Fluffy Emails?

Sam's got a membership called Copy On Demand where she literally becomes your copywriting brain in your back pocket. You write copy, send it her way, and get feedback on what to change and why. It's like having a copywriting coach who actually helps you get better over time instead of just doing the work for you.

Plus, she's the type of person who'll slide into your DMs and give you honest feedback on your opt-in page if you send it to her.

If you've been treating your content and copy like completely separate things, or if you're still stuck in that old-school mindset of being afraid to sell, this episode is going to give you some serious clarity.

Sam makes it clear: your goal as a business owner is to run a business, which means you need to be selling. The question isn't whether to sell – it's how to do it in a way that feels good for everyone involved.

Resources from this episode: Copy Coaching & Feedback Membership: Copy On Demand

More about Samantha Burmeister:

Sam writes really freakin' high-converting sales copy for service-based businesses. Every business she writes for gets copy that sounds like them, but converts better!

Connect with Samantha Burmeister:

Website: http://www.nomadcopyagency.com
LinkedIn: https://www.linkedin.com/in/samanthaburmeister/
Instagram: https://www.instagram.com/nomad.copy/

Connect with Sam:

Website: https://www.systemswithsam.com/services
Instagram: https://www.instagram.com/systemswithsam/
LinkedIn: https://www.linkedin.com/in/samwhiz/